Giant Open Flagship Store in Central London

The latest in Giant Brand Stores has landed right in the city of London - the Giant Store St Paul's is now open for business - offering a new and unique Giant cycling experience.

Covering two floors over a massive 950 square metres the store has much to explore including Giant UK's very first Liv/giant area for female cyclists, featuring the complete ladies bicycle offering from Liv/giant- as well as a huge selection of ladies clothing for all types of riding.

Collette Clensy Marketing Manager said "we're really excited to be opening our first of many to come Liv/giant areas, covering 150 square metres the Liv/giant store offers ladies an exciting and complete cycling experience."

The store located at 200 Aldersgate, opposite the Museum of London is Giant's flagship store, offering a huge range of solutions for all cyclists and much more including Power Fit, Giant's professional bike fitting system, that not only measures your riding position but also helps you maximise your power output.

The Giant Store St Paul's features a charity cycle cafe, whether popping in for a browse and drink or making the store a regular stop on your ride. It's the perfect place to relax once you've loaded up with cycling must haves or waiting whilst your bike is repaired in the fully equipped workshop.

Independent bicycle dealer and founder of H2 Bike Run, Piers Slater said "the Giant store offers a unique retail experience, we believe our customers will love this new and exciting shopping environment."

The store open 7 days a week showcases everything from Giant the world's largest bike manufacturer and also features products from leading cycling brands such as Oakley, Pearl Izumi, Shimano and Endura.

Ian Beasant, Managing Director of Giant UK commented "it's extremely important to us that consumers have great riding adventures, we believe that the experience starts in store, ensuring customers gets the right bike for fantastic cycling experiences..."

Beasant continued "this store is in a superb location, we believe this store is a statement of Giant the brand and will be inspiration to our customers."

Giant propose to roll out further brand stores in key target locations. Further potential stores are already being planned and Giant are in discussions with independent partners.